Mel's Cafe Drawing and Branding.
Sorry for the lack of posts, I've been really busy with Freelance work for two companies. I'm also learning about licensing through LIMA's CLS program. I've been paired up with Jerry Houle as my mentor. He's a really great guy, full of energy and life and has a lot of experience in setting up licensing programs. He's worked on licensing programs for the Muppets, Curious George and the Velveteen Rabbit.
I talked to him yesterday and he had a lot of really interesting things to say about licensing and building a brand. A brand is broadcasting "yourself." In doing so, you need to be authentic and true to who you are. The brands that really work are the ones that people connect to and identify with. I'm looking at the stuff I love, and it's all so unique and different because it comes from a genuine place. Shel Silverstein, Dr. Seuss, Schulz & Leo Leonni. I never thought of branding in that way, and I'm interested in learning more. Anyway, hope you like the doodly sketch.
